Category Archives: The economy

Meanie Marketing – How cost cutting could damage your brand.

Accountants beware. Bean counting is dangerous! Copywriter and creator of ads, Babu Basu, warns big business not to be mean with their marketing. Rather than increasing efficiency, being parsimonious can actually harm your business. Imagine that you’re a senior operating … Continue reading

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Become a local super hero. Spend £5.

Freelance Copywriter Babu Basu lends his voice to the ‘Totally Locally Campaign,’ encouraging people to spend just £5 locally, each week. The Background. Surprise, surprise. Bad financial news is threatening to engulf us all. Again. But despite an overwhelming wave … Continue reading

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Manners – worthless or so very worth it?

In a 24 hour world, where the bottom line is key, freelance writer Babu Basu asks, “Should we make time for manners?” Cash is king they tell me, and they’d be right. At one point or another, all entrepreneurs have … Continue reading

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If you’ve got it… flaunt it.

 At a time when the world is in financial hibernation, many of us have ceased our spending, when we should be flashing our cash.      In a follow up to his article ‘The Credit Crunchie’, Freelance Writer Babu Basu knows that … Continue reading

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The Credit Crunchie

At a time when ‘woe is me,’ is our financial mantra, could a change in mindset save us all?   Babu Basu wonders whether it is possible to ‘think yourself out of recession?’     Go wash your mouth out! … Continue reading

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