Tag Archives: marketing

Meanie Marketing – How cost cutting could damage your brand.

Accountants beware. Bean counting is dangerous! Copywriter and creator of ads, Babu Basu, warns big business not to be mean with their marketing. Rather than increasing efficiency, being parsimonious can actually harm your business. Imagine that you’re a senior operating … Continue reading

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Be afraid. Be very afraid. The seven deadly sinsss are upon us.

Writers and readers beware. The seven deadly sins of bad writing are watching and waiting…
…ready to jump onto a page near you. Continue reading

Posted in The company Porsche. | Tagged , , , , , , , , , , | 2 Comments

The Disposable Customer

The world is bursting with throw-away items – convenience is key, consumption is king. But, as disposability becomes ‘de rigueur’, should our customers be throw-away too? Freelance writer Babu Basu, is both besieged and bemused by bad customer service and … Continue reading

Posted in The company Porsche. | Tagged , , , , , , , , , , , , | 1 Comment