Tag Archives: creativity

Meanie Marketing – How cost cutting could damage your brand.

Accountants beware. Bean counting is dangerous! Copywriter and creator of ads, Babu Basu, warns big business not to be mean with their marketing. Rather than increasing efficiency, being parsimonious can actually harm your business. Imagine that you’re a senior operating … Continue reading

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If you’ve got it… flaunt it.

 At a time when the world is in financial hibernation, many of us have ceased our spending, when we should be flashing our cash.      In a follow up to his article ‘The Credit Crunchie’, Freelance Writer Babu Basu knows that … Continue reading

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Instalment Five – Where’s the company Porsche?

So you want to work for yourself. Be the boss, take control, earn big.

Are you mad? Do you like poverty and insomnia? Are you happy to work day and night for little or no revenue?

Unless you have either a huge bank account or portfolio full of guaranteed custom, these are the questions you will be asking yourself when you start up.

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Posted in The company Porsche. | Tagged , , , , , , , , , , , , , | 4 Comments