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	<description>Babu Basu. Freelance Copywriter. Building Brands, Creating Copy.</description>
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		<item>
		<title>Become a local super hero. Spend £5.</title>
		<link>http://babubasu.wordpress.com/2011/09/23/become-a-local-super-hero-spend-5/</link>
		<comments>http://babubasu.wordpress.com/2011/09/23/become-a-local-super-hero-spend-5/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 16:33:33 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[The economy]]></category>
		<category><![CDATA[£5]]></category>
		<category><![CDATA[BBC New]]></category>
		<category><![CDATA[British Retail Consortium]]></category>
		<category><![CDATA[East Midlands Today]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Farmers' Market]]></category>
		<category><![CDATA[Five Pounds]]></category>
		<category><![CDATA[Five Quid]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Food Fayres]]></category>
		<category><![CDATA[Local Produce]]></category>
		<category><![CDATA[Mapperley]]></category>
		<category><![CDATA[Pecuniary Precipices]]></category>
		<category><![CDATA[Super Hero]]></category>
		<category><![CDATA[The Local Data Company]]></category>
		<category><![CDATA[The Totally Locally Campaign]]></category>
		<category><![CDATA[Totally Locally]]></category>
		<category><![CDATA[West Bridgford]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=293</guid>
		<description><![CDATA[Freelance Copywriter Babu Basu lends his voice to the ‘Totally Locally Campaign,’ encouraging people to spend just £5 locally, each week. The Background. Surprise, surprise. Bad financial news is threatening to engulf us all. Again. But despite an overwhelming wave of fiscal fatalities and endless economic drudgery, I’m happy to report that there are still [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=293&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Love Indian Food. Hate Curry.</title>
		<link>http://babubasu.wordpress.com/2011/03/16/love-indian-food-hate-curry/</link>
		<comments>http://babubasu.wordpress.com/2011/03/16/love-indian-food-hate-curry/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:20:20 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Bengali food]]></category>
		<category><![CDATA[Bombay Brasserie]]></category>
		<category><![CDATA[curry]]></category>
		<category><![CDATA[garam masala]]></category>
		<category><![CDATA[Goa]]></category>
		<category><![CDATA[greasy food]]></category>
		<category><![CDATA[indian food]]></category>
		<category><![CDATA[Indian takeaways]]></category>
		<category><![CDATA[Madhur Jaffrey]]></category>
		<category><![CDATA[Moglai food]]></category>
		<category><![CDATA[Paella]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[Saffron]]></category>
		<category><![CDATA[spicy]]></category>
		<category><![CDATA[Tamarind]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=275</guid>
		<description><![CDATA[Ferocious Foodie and Freelance Copywriter Babu Basu, begs us all to stop using the offensive ‘C’ Word. The offensive ‘C’ Word. Curry, curry, curry. There, I have said it. Forgive me Madhur Jaffrey for I have sinned. The awful C word has been bandied about for decades by the great and the not so good. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=275&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>The Great Escape?</title>
		<link>http://babubasu.wordpress.com/2010/11/18/the-great-escape/</link>
		<comments>http://babubasu.wordpress.com/2010/11/18/the-great-escape/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:39:56 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[allposters.co.uk]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=265</guid>
		<description><![CDATA[Whilst the UK shivers and shudders in the autumn weather, freelance copywriter Babu Basu recalls hotter, headier times in foreign climes and asks, why do sane people travel? Late autumn in the UK is not a pleasant time. Icy winds, short grey days and forlorn vegetation overtake our once green and pleasant land. As the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=265&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Sizzling CVs</title>
		<link>http://babubasu.wordpress.com/2010/06/18/sizzling-cvs/</link>
		<comments>http://babubasu.wordpress.com/2010/06/18/sizzling-cvs/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 19:08:57 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[The company Porsche.]]></category>
		<category><![CDATA[Babu Basu]]></category>
		<category><![CDATA[freelance writer]]></category>
		<category><![CDATA[layout]]></category>
		<category><![CDATA[MBA CVs]]></category>
		<category><![CDATA[sub headings]]></category>
		<category><![CDATA[white space]]></category>
		<category><![CDATA[writing CVs]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=255</guid>
		<description><![CDATA[With our economy in a state of flux, the CV has become ever more important. Freelance Copywriter and MBA graduate, Babu Basu shares some trade secrets to make your CV sizzle. Our reality Widespread redundancies, shrinking budgets and unstable markets mean that many of us are looking for new jobs. However, with more candidates going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=255&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://babubasu.wordpress.com/2010/06/18/sizzling-cvs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">babubasu</media:title>
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	</item>
		<item>
		<title>Newsletters.  Just say no.</title>
		<link>http://babubasu.wordpress.com/2010/03/16/newsletters-just-say-no/</link>
		<comments>http://babubasu.wordpress.com/2010/03/16/newsletters-just-say-no/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:41:36 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[Networking No No's.]]></category>
		<category><![CDATA[Babu Basu]]></category>
		<category><![CDATA[babu's blog]]></category>
		<category><![CDATA[BBC Learning English]]></category>
		<category><![CDATA[be courteous]]></category>
		<category><![CDATA[how not to write newsletters]]></category>
		<category><![CDATA[inbox invasion]]></category>
		<category><![CDATA[information overload]]></category>
		<category><![CDATA[Manners - worthless or so very worth it]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing is a privilege]]></category>
		<category><![CDATA[marketing with clarity]]></category>
		<category><![CDATA[newsletter writing]]></category>
		<category><![CDATA[reader motivation]]></category>
		<category><![CDATA[the information tsunami]]></category>
		<category><![CDATA[www.bbc.com]]></category>
		<category><![CDATA[www.secretsofexamsuccess.com]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=234</guid>
		<description><![CDATA[They’re boring, ineffective and overwhelming an inbox near you. Freelance business writer Babu Basu warns against the rise and rise of the unwanted newsletter. Opening your emails has just got a lot more dangerous. We&#8217;ve all heard about vicious viruses and techie bugs that go crunch in the night. Now however, something new and appallingly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=234&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://babubasu.wordpress.com/2010/03/16/newsletters-just-say-no/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">babubasu</media:title>
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		<item>
		<title>Be afraid. Be very afraid. The seven deadly sinsss are upon us.</title>
		<link>http://babubasu.wordpress.com/2009/11/25/be-afraid-be-very-afraid-the-seven-deadly-sinsss-are-upon-us/</link>
		<comments>http://babubasu.wordpress.com/2009/11/25/be-afraid-be-very-afraid-the-seven-deadly-sinsss-are-upon-us/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:14:36 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[The company Porsche.]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Babu Basu]]></category>
		<category><![CDATA[blog writer]]></category>
		<category><![CDATA[business writer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seances]]></category>
		<category><![CDATA[seven deadly sins of bad writing]]></category>
		<category><![CDATA[the grammar police]]></category>
		<category><![CDATA[voodoo]]></category>
		<category><![CDATA[writing for the web]]></category>
		<category><![CDATA[X Factor]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=226</guid>
		<description><![CDATA[Writers and readers beware. The seven deadly sins of bad writing are watching and waiting... 
...ready to jump onto a page near you.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=226&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://babubasu.wordpress.com/2009/11/25/be-afraid-be-very-afraid-the-seven-deadly-sinsss-are-upon-us/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">babubasu</media:title>
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	</item>
		<item>
		<title>The Disposable Customer</title>
		<link>http://babubasu.wordpress.com/2009/05/07/the-disposable-customer/</link>
		<comments>http://babubasu.wordpress.com/2009/05/07/the-disposable-customer/#comments</comments>
		<pubDate>Thu, 07 May 2009 10:08:57 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[The company Porsche.]]></category>
		<category><![CDATA[Bad customer service]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[disposable customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[rocket science]]></category>
		<category><![CDATA[the customer is always right]]></category>
		<category><![CDATA[the customer is king]]></category>
		<category><![CDATA[the muppet tax]]></category>
		<category><![CDATA[throwing away customers]]></category>
		<category><![CDATA[watchdog]]></category>
		<category><![CDATA[win our hearts and wallets]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=217</guid>
		<description><![CDATA[The world is bursting with throw-away items &#8211; convenience is key, consumption is king. But, as disposability becomes ‘de rigueur’, should our customers be throw-away too? Freelance writer Babu Basu, is both besieged and bemused by bad customer service and watches firms deliberately discard clientele and the cash they bring in. Losing the logic Logic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=217&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://babubasu.wordpress.com/2009/05/07/the-disposable-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">babubasu</media:title>
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	</item>
		<item>
		<title>Manners &#8211; worthless or so very worth it?</title>
		<link>http://babubasu.wordpress.com/2009/02/26/manners-worthless-or-so-very-worth-it/</link>
		<comments>http://babubasu.wordpress.com/2009/02/26/manners-worthless-or-so-very-worth-it/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 00:58:16 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[The economy]]></category>
		<category><![CDATA[Babu Basu]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[dumbing down]]></category>
		<category><![CDATA[emotional intelligence]]></category>
		<category><![CDATA[freelance business writer]]></category>
		<category><![CDATA[Lynne Truss]]></category>
		<category><![CDATA[Manners]]></category>
		<category><![CDATA[murray wardrop]]></category>
		<category><![CDATA[national lampoons european vacation]]></category>
		<category><![CDATA[over-formality]]></category>
		<category><![CDATA[Please]]></category>
		<category><![CDATA[politeness]]></category>
		<category><![CDATA[rude britain]]></category>
		<category><![CDATA[rudeness]]></category>
		<category><![CDATA[Talk to the Hand]]></category>
		<category><![CDATA[thank you]]></category>
		<category><![CDATA[the bottom line]]></category>
		<category><![CDATA[The watchdog test]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=189</guid>
		<description><![CDATA[In a 24 hour world, where the bottom line is key, freelance writer Babu Basu asks, &#8220;Should we make time for manners?&#8221; Cash is king they tell me, and they&#8217;d be right. At one point or another, all entrepreneurs have lost sleep worrying about liquidity. Assets are useful, staff are supportive, but cash&#8230; cash is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=189&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://babubasu.wordpress.com/2009/02/26/manners-worthless-or-so-very-worth-it/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html">babubasu</media:title>
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		<item>
		<title>If you&#8217;ve got it&#8230; flaunt it.</title>
		<link>http://babubasu.wordpress.com/2009/02/04/if-youve-got-it-flaunt-it/</link>
		<comments>http://babubasu.wordpress.com/2009/02/04/if-youve-got-it-flaunt-it/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 23:00:01 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[The economy]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[flash for cash]]></category>
		<category><![CDATA[flashing discreetly]]></category>
		<category><![CDATA[good news in the economy]]></category>
		<category><![CDATA[ignoring the media]]></category>
		<category><![CDATA[impact of the media]]></category>
		<category><![CDATA[improving customer service]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[The credit crunch]]></category>
		<category><![CDATA[the credit crunchie]]></category>
		<category><![CDATA[things will get better]]></category>
		<category><![CDATA[value added]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=167</guid>
		<description><![CDATA[ At a time when the world is in financial hibernation, many of us have ceased our spending, when we should be flashing our cash.      In a follow up to his article ‘The Credit Crunchie’, Freelance Writer Babu Basu knows that if you’ve got it, you really should flaunt it.   Flaunting it Now let’s be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=167&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://babubasu.wordpress.com/2009/02/04/if-youve-got-it-flaunt-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">babubasu</media:title>
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		<item>
		<title>Kolkata (Part II) &#8211; May the forcefeeding be with you</title>
		<link>http://babubasu.wordpress.com/2008/12/22/kolkata-part-ii-may-the-forcefeeding-be-with-you/</link>
		<comments>http://babubasu.wordpress.com/2008/12/22/kolkata-part-ii-may-the-forcefeeding-be-with-you/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 10:52:29 +0000</pubDate>
		<dc:creator>babubasu</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[aspirational obesity]]></category>
		<category><![CDATA[Babu Basu]]></category>
		<category><![CDATA[bargaining]]></category>
		<category><![CDATA[diet]]></category>
		<category><![CDATA[eat eat]]></category>
		<category><![CDATA[fixed price game]]></category>
		<category><![CDATA[fixed prices]]></category>
		<category><![CDATA[flattery]]></category>
		<category><![CDATA[force feeding]]></category>
		<category><![CDATA[foreigners]]></category>
		<category><![CDATA[gluttony]]></category>
		<category><![CDATA[haggle]]></category>
		<category><![CDATA[haggling]]></category>
		<category><![CDATA[Kolkata]]></category>
		<category><![CDATA[movie star]]></category>
		<category><![CDATA[mysterious foreigner]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[over consumption]]></category>
		<category><![CDATA[over indulgence]]></category>
		<category><![CDATA[scolding]]></category>
		<category><![CDATA[the buyer]]></category>
		<category><![CDATA[the seller]]></category>
		<category><![CDATA[the sport of haggling]]></category>

		<guid isPermaLink="false">http://babubasu.wordpress.com/?p=157</guid>
		<description><![CDATA[Freelance writer, Babu Basu finds his stomach bullied into submission and practices the national sport of haggling.   Back in the mists of time, the people of Kolkata ate to live. In a country where sustenance was scarce, people ate enough, just enough.   Over indulgence was saved for weddings, birthdays and major religious occasions.   To show [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=babubasu.wordpress.com&amp;blog=2226981&amp;post=157&amp;subd=babubasu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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